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Betsson

Here you can find my work developed under the brand Betsson.​

I am the creative designer responsable for the brazilian market of this company and was my duty relaunch the company in the legal brazilian market, my main work is located the brand and create ads for paid media improving the aquisition of the marketing team.

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TARGET

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  • Idade: 20 - 40

  • Group: Adultos

  • Gender: Neutro

  • Wallet: A, B

  • Culture: Casino and Sports

  • Voice: Teen

  • Type: Gamblers

Brazil Market

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In this highly competitive market, many companies rely on generic assets that often fail to convey a strong or premium brand identity. In response to this challenge, my work focuses on creating enhanced visual versions of the company’s main products using AI-driven tools.

This refined aesthetic enables the development of a more cohesive and distinctive graphic identity, elevating the perceived value of otherwise generic products and reinforcing a sense of exclusivity.

GOC

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For the GoC segment, I work on recreating and enhancing assets provided by companies such as Pragmatic Play and PG Soft. The goal is to elevate their visual presentation, positioning the products as premium offerings rather than generic options commonly found among competitors.

SB

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For the SB segment, I also apply AI in a way that ensures full respect for team copyrights and photographic rights. This approach helps safeguard the company against potential legal issues while maintaining high-quality visual standards.

Paid Media

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For paid media I like to work with two stategies.

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Non Intrusive ADS 


Non-intrusive ads are designed to engage users without interrupting their experience. Instead of forcing attention, they rely on relevant content, storytelling, and natural integration into platforms, making them feel more like part of the user’s journey. This approach builds trust, improves engagement, and creates a more positive perception of the brand.​ 

Thematic Campagins

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Thematic campaigns are marketing strategies built around a central theme or concept, such as a season, event, or social cause. They create a consistent message across all channels, helping brands connect emotionally with audiences and make their communication more memorable and engaging.

All Videos

All Videos

freepik_add-a-phone-in-the-hand-of-the-tiger-in-the-screen-phone-must-have-showing-the-log
freepik_add-a-phone-in-the-hand-of-the-tiger-in-the-screen-phone-must-have-showing-the-log
freepik_change-the-posture-of-the-model-remove-the-phone-and-make-her-in-a-posture-of-repo
freepik_change-the-posture-of-the-model-remove-the-phone-and-make-her-in-a-posture-of-repo
freepik__img1-made-a-version-with-a-close-up-with-the-bird-__67269.jpeg
freepik__img1-change-the-act-scene-the-characters-must-be-r__2464.png
freepik__create-a-cinematic-hdr-action-scene-using-the-char__81505.jpeg
freepik__base-image-reference-img1-use-the-provided-image-a__81510.png
freepik_img1-keep-all-design-of-the-image-remove-the-green-reflection-of-the-green-light-i
freepik__img1-keep-the-image-in-the-same-way-that-are-with-__20683 (1).png
freepik_img1-recreate-the-image-img1-.change-the-woman-per-this-model-with-the-face-img2-a
freepik_hdr-cinematic-photograph-of-a-crowded-sports-pub-during-a-live-soccer-match.-the-p
freepik_increase-image-quality-remake-at-better-resolution-keep-background-from-img1-repla
freepik_increase-the-quality-of-the-image-remake-in-a-higher-resolution-with-sharper-detai
freepik_recreate-image-with-improved-quality-natural-light-match-seamless-modelscene-blend
freepik_create-a-image-like-this-of-player-the-image-must-have-no-kind-of-sponsored-or-log
freepik_create-a-image-like-this-of-player-the-image-must-have-no-kind-of-sponsored-or-log
freepik_create-a-image-like-this-of-player-the-image-must-have-no-kind-of-sponsored-or-log
ADS-Free-Spin-Q1-Gates-V-Carnaval.jpg
ADS-Free-Spin-Q1-Tigre-Sortudo-V-Carnaval-ST.jpg
ADS-Free-Spin-Q1-Macaco-Sortudo-V-Carnaval-ST.jpg
ADS-Free-Spin-Q1-Folia-na-Betsson-Tucanito-V3-Carnaval-ST.jpg
ADS-Free-Spin-Q1-Ratinho-Sortudo-V-Carnaval-ST.jpg
ADS-Free-Spin-Q1-Touro-Sortudo-V-Carnaval-ST.jpg
freepik_img1-make-a-version-where-mobile-phone-that-the-woman-is-holding-appear-in-the-new
Take 2.jpg
Take-3.jpg
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